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Gwyneth Paltrow, Ricky Gervais, Kevin Spacey and the McCartney’s are just a few of the big names taking part and promoting Meat Free Mondays as well as organisations, supermarkets and restaurants. No need to explain the concept to you (I hope) it’s in the name.

It’s a simple yet powerful. Woody Harrelson put’s it perfectly “Try it, you might like it… and the planet definitely will appreciate it.”

Some of us at the Food Fashion Show HQ are actually already doing this and have been doing it for some time, as for the others we have convinced them to try it.

Here’s a few snippets from the official website, interesting stuff.


Help our beautiful planet

According to the Food and Agriculture Organization of the United Nations (FAO), the livestock sector is “one of the top two or three most significant contributors to the most serious environmental problems, at every scale from local to global”. The FAO estimates that livestock production is responsible for 14.5 per cent of global greenhouse gas emissions, while other organisations have estimated it could be as much as 51 per cent. World scientists on the UN Intergovernmental Panel on Climate Change (IPCC) agree that we need to reduce the amount of greenhouse gases in the atmosphere by 80 per cent by 2050 in order to avoid catastrophic climate change.

Be healthy and happy
Many of the world’s leading health organisations now encourage a reduction in the amount of meat people consume. The World Cancer Research Fund recommends we “choose mostly plant foods, limit red meat and avoid processed meat”. In 2010, a study carried out by Oxford University’s department of public health found that eating meat no more than three times a week could prevent 31,000 deaths from heart disease, 9,000 deaths from cancer and 5,000 deaths from stroke, as well as save the NHS £1.2 billion in costs each year. Former chief scientific officer Sir Liam Donaldson has said that reducing the UK’s consumption of animal products by 30 per cent [by 2030] would prevent 18,000 premature deaths every year.

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